PRIVATE PREVIEW · SOMOS INDEX + MARKETPLACE

Where sports culture is catalogued and collected.

SOMOS Index is a media-first platform bringing together sports news, culture, player statistics, market intelligence, and curated commerce in one connected experience.

Featured Partners Swipe to explore

PRODUCT PREVIEW Follow the market from sport to player to card.

ONE CONNECTED RESEARCH EXPERIENCE

01 · SPORTS & CULTURE See what happened.
A performance, record, trade, or cultural moment can bring new attention to a sport or athlete.
02 · SPORT INDEX Understand the wider market.
We examine whether the broader card category is gaining, losing, or maintaining momentum.
03 · PLAYER INDEX Follow the athlete.
We track how performance, news, and collector activity relate to interest in an athlete’s card market.
04 · THE CARD Evaluate the specific card.
We consider the card’s identity, condition, rarity, and verified recent sales to provide card-level pricing context.

FROM THE MOMENT TO THE MARKET

SOMOS brings every layer together in one connected research experience.

Sport Indexes

Player Indexes

ABOUT 02

ABOUT SOMOS

Sports culture creates attention.
The card market records what follows.

SOMOS connects the two through original reporting, editorial context, and a proprietary index that brings sports news and cultural relevance together with card rarity, market activity, and recent sales.

THE OPPORTUNITY The hobby is fragmented.
Research should not be.

THE PROBLEM Understanding one card can require multiple platforms.

Sports news, athlete performance, card details, rarity, sales history, and available products often live in separate places. Collectors are left to connect the information themselves.

THE SOMOS DIFFERENCE Media and market intelligence—in one experience.

Our reporting explains why a sports or cultural moment matters. The proprietary SOMOS Index tracks how that attention aligns with sport-level trends, athlete demand, card rarity, and market activity.

WHO IT SERVES A clearer way into—and through—the hobby.

For hobby-curious and returning collectors, SOMOS makes the market easier to understand. For experienced collectors, it provides greater transparency, deeper context, and more informed product discovery.

INSIDE THE SOMOS INDEX

From cultural attention to card-level evidence.

Sport IndexIs the broader category moving?

Directional context for the wider card category

Player IndexIs interest changing around the athlete?

Athlete-level momentum and market activity

2018 TOPPS CHROME ROOKIE AUTOGRAPH #RA-SO SHOHEI OHTANI RK.AU-BLUE WAVE REF.

The Exact CardWhat makes this card different?

Exact identification, condition, rarity, and pricing evidence

HOW THE EVIDENCE BUILDS

ATTENTION SIGNALS

Sports reporting and cultural moments explain why collector interest may be changing.

MARKET DIRECTION

Sport and Player Indexes provide directional context at the category and athlete levels.

CARD SPECIFICITY

Exact identification, condition, and rarity distinguish one card from the many others featuring the same athlete.

PRICING EVIDENCE

Relevant recent sales support the estimated value range and indicate how much confidence the available evidence allows.

SOMOS Market Overview Preview analysis ↗ Bullish

Market overview

The broader sports card market remains directionally positive, but momentum is not uniform across categories. Basketball and Football currently carry stronger signals, while Baseball and Soccer reflect more measured recent conditions despite maintaining broader collector interest. This divergence makes category selection increasingly important before moving into player and card-level research.

Key insights

1
Basketball currently presents one of the strongest category signals, supported by established stars, emerging players, important releases, and global collector attention.
2
Football continues to benefit from quarterback demand, rookie interest, seasonal narratives, and sustained attention around major performance windows.
3
Baseball remains positive over the broader period, while recent activity suggests a more measured phase shaped by rookies, milestones, postseason attention, and international demand.
4
Soccer maintains broad global interest, although recent activity is more selective across emerging players, established stars, clubs, tournaments, and individual products.

Category breakdown

Baseball Neutral

Broader collector demand remains positive, while recent momentum is more measured and increasingly dependent on player-specific catalysts.

Football Bullish

Category momentum remains positive, with quarterbacks, rookies, seasonal performance, and playoff narratives continuing to shape demand.

Basketball Bullish

Basketball carries one of the strongest current signals, supported by star performance, emerging-player interest, premium releases, and global fandom.

Soccer Neutral

Longer-term collector interest remains visible, while recent activity is more selective across players, clubs, tournaments, and products.

Overall outlook

The broad market remains constructive, but category-level differences suggest that future movement will depend increasingly on sport-specific attention, player performance, major competitive moments, release cycles, and collector participation. These differences reinforce the need to move from broad sport context into player and card-level research.

SOMOS market signals are directional context, not product-level FMV, price guarantees, appraisals, or financial advice.

Viewing all sports, players, and featured products.

FOLLOW THE RESEARCH PATH Sport market Player market Specific card

Select a sport to understand the broader category, choose a player to examine athlete-level momentum, then inspect the evidence behind a specific card.

Methodology and data limits · Sport Indexes

01 Category context

A Sport Index provides a directional view of broad card-market movement within a sport.

02 Market drivers

Performance, championships, records, media moments, fandom, scarcity, and recent sales can all influence demand.

03 Research sequence

Sport-level context precedes player and card-level evidence.

04 Data limits

Sport-level movement is not player value, product-level fair market value, an appraisal, or a price guarantee.

Methodology and data limits · Player Indexes

01 Player context

A Player Index provides a directional view of market activity forming around an individual athlete.

02 Market drivers

Performance, injuries, records, awards, trades, playoff moments, media coverage, cultural relevance, and supply can all affect demand.

03 Research sequence

Player-level context precedes verified product identification and grade-specific evidence.

04 Data limits

Player-level movement is not card value, an appraisal, or a guarantee of resale value.

Sport Indexes

SOMOS tracks how sports news, culture, player momentum, and collector attention can affect downstream sports card prices. Use this page to compare broad sport-level movement before drilling into players and products.

What it is Category signals

How to use it Start broad, then drill into players and products.

Important context Directional signals, not product-level FMV or price guarantees.

What the index is

A directional read on how a sport category is moving as attention, news, and market activity change.

What shapes it

Performance, championships, records, media moments, fandom, scarcity, and recent sales can all influence demand.

How to use it

Start broad, then move into player pages and card listings to evaluate grade, set, parallel, features, and price.

Index data is directional market context, not a price guarantee.
Sport-level movement is not product-level FMV or player valuation.
Tracking means a score is not yet confirmed.
Card-level decisions still depend on player, grade, set, parallel, features, and recent sales.

Built to make broad category movement easier to read before card-level decisions.

Certified grade—

Features—

Parallel—

Card number#RA-SO

Set2018 Topps Chrome Baseball

Manufacturer—

7-day sales0Across all grades

30-day sales1Across all grades

Latest recorded PSA 10 price$93,940Grade-specific recorded price

Estimated fair market value · Confidence B$98,532$92,729 – $104,336 · PSA 10

Shohei Ohtani market context Athlete-level analysis · not a specific card value Market Score 96 / 100 Market Score · Bullish

Player Index · Baseball

Shohei Ohtani

Athlete-level market context · not the value of a specific card

Index5072.78

24h▼ -0.73%

7d▲ +2.89%

30d▲ +4.20%

Player Index

5,072.78↗ +2,015.58 points (65.93%)

7D30D90D1YALL

Market-cap weighted index based on top 10 cards by sales volume

EXPLORE MORE CARDS

Choose another card to view its identity, attributes, and available pricing evidence.

Swipe to explore

Baseball Shohei Ohtani 2018 TOPPS CHROME ROOKIE AUTOGRAPH #RA-SO RK.AU-BLUE WAVE REF. PSA 10 · Auto 10 Rookie Card · Autograph · Serial Numbered Blue Refractor PlayerShohei Ohtani Set2018 Topps Chrome Baseball Card number#RA-SO VariantBlue Wave Market information 7 day sales · all grades 0 30 day sales · all grades 1 Latest recorded PSA 10 price $93,940 ⚖ Estimated fair market value B PSA 10 $98,532 $92,729 – $104,336 Grade-specific estimate

Basketball Cooper Flagg 2025 TOPPS CHROME #251 PSA 10 Rookie Card PlayerCooper Flagg Set2025 Topps Chrome Basketball Card number#251 VariantBase Market information 7 day sales · all grades 266 30 day sales · all grades 1063 Latest recorded PSA 10 price $287 ⚖ Estimated fair market value A PSA 10 $266 $253 – $278 Grade-specific estimate

1998 SKYBOX PREMIUM INTIMIDATION NATION #2 KOBE BRYANT INTIMIDATION NATION

Basketball Kobe Bryant 1998 SKYBOX PREMIUM INTIMIDATION NATION #2 INTIMIDATION NATION PSA 9 PlayerKobe Bryant Set1998 Skybox Premium Basketball Card number#2IN VariantBase Market information 7 day sales · all grades 1 30 day sales · all grades 1 Latest recorded PSA 8 price $1,764 ⚖ Estimated fair market value B PSA 8 $2,671 $2,197 – $3,145 Grade-specific estimate

Basketball Michael Jordan 1986 FLEER #57 PSA Authentic Rookie Card PlayerMichael Jordan Set1986 Fleer Basketball Card number#57 VariantBase Market information 7 day sales · all grades 57 30 day sales · all grades 196 Latest recorded PSA 10 price $384,000 ⚖ Estimated fair market value B PSA 10 $384,000 $362,825 – $405,175 Grade-specific estimate

2025 PANINI PRIZM #332 JAXSON DART WHITE DISCO

Football Jaxson Dart 2025 PANINI PRIZM #332 WHITE DISCO PSA 10 Rookie Card Disco PlayerJaxson Dart Set2025 Panini Prizm Football Card number#332 VariantWhite Disco Market information 7 day sales · all grades 22 30 day sales · all grades 74 Latest recorded PSA 10 price $404 ⚖ Estimated fair market value B PSA 10 $450 $423 – $477 Grade-specific estimate

2000 PLAYOFF CONTENDERS #144 TOM BRADY AUTOGRAPHED

Football Tom Brady 2000 PLAYOFF CONTENDERS #144 AUTOGRAPHED PSA Authentic · Auto 9 Rookie Card · Autograph PlayerTom Brady Set2000 Playoff Contenders Football Card number#144 VariantBase Market information 7 day sales · all grades 2 30 day sales · all grades 2 Latest recorded PSA 8 price $1,113,250 ⚖ Estimated fair market value B PSA 8 $1,170,822 $1,102,329 – $1,239,314 Grade-specific estimate

2019 TOPPS CHROME BUNDESLIGA #72 ERLING HAALAND REFRACTOR

Soccer Erling Haaland 2019 TOPPS CHROME BUNDESLIGA #72 REFRACTOR PSA 10 Rookie Card Refractor PlayerErling Haaland Set2019 Topps Chrome Bundesliga Soccer Card number#72 VariantBase Market information 7 day sales · all grades 10 30 day sales · all grades 93 Latest recorded PSA 10 price $926 ⚖ Estimated fair market value A PSA 10 $900 $856 – $944 Grade-specific estimate

2024-25 PANINI SELECT LA LIGA AUTOGRAPHED MEMORABILIA #AMLY LAMINE YAMAL

Soccer Lamine Yamal 2024-25 PANINI SELECT LA LIGA AUTOGRAPHED MEMORABILIA #AMLY PSA 10 Rookie Card · Autograph · Patch Selected product preview Market information available with invited access. Full card-level market context is reserved for invited access.

SOMOS × ON MANTEL · PUBLISHED ON YAHOO SPORTS

The stories shaping sports culture and collectibles.

Jun 24, 2026 Yahoo Sports

The Sports Card Market Has Structurally Changed (opens on Yahoo Sports in a new tab)

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REEL Why scarcity still needs demand Watch on Instagram

REEL The market risk active athletes carry Watch on Instagram

REEL Shohei Ohtani and the Babe Ruth comparison Watch on Instagram

REEL Building a card collection like a portfolio Watch on Instagram

POST How live commerce is rebuilding the hobby View on Instagram

POST Inside the infrastructure behind COMC View on Instagram

POST Inside Burbank Sportscards with Rob Veres View on Instagram

POST The seven-figure Ohtani card the market could not buy View on Instagram

POST Where fine art, cards, and cultural capital overlap View on Instagram

POST Inside the community behind Lucky 7 Cards View on Instagram

POST How Fanatics is redefining the NFL rookie card View on Instagram

POST Why prospects and superstars trade differently View on Instagram

THE SOMOS WEEKLY The week's headlines. The market forces behind them.

The SOMOS Weekly connects important sports news and cultural stories with the sports, players, and products they may affect.

SOMOS Index provides directional market context. It is not an appraisal, a price guarantee, or financial advice. Sport-level movement is not player value. Player-level movement is not card value. Card-level conclusions require verified product identification and grade-specific evidence.

Preview access

Where sports culture is catalogued and collected.

Sports culture creates attention.
The card market records what follows.